These targeted consumers have all responded to a family survey responding to questions concerning plans to attend a college program. They have answered, “Someone in household is attending college”, “will be attending” or “I am attending a college program”. Registrants have also signed up to receive discounts, coupons, and other promotions targeted to collegiate market.
High school graduates and college graduates are also selectable.
SOURCE
Direct Mail & Internet Survey
High School Grads: 1,900,000
College Grads: 1,600,000
Plans to Attend College: 1,200,000
College Students: 900,000
High School Seniors: 675,000
New Credit Card: 800,000
Email Addresses: 2,700,000
Neighbors: 10,000,000
|
