These targeted consumers have all responded to a family health survey responding to questions concerning marital and wedding plans. They have answered, “Someone in household is getting married or has recently been married” or “I am getting married or I’ve just married”. Subscription information and honeymoon information is selectable as well.
Brides to Be: 774,000
Just Married: 1,256,800
Honeymooners: 610,000
Bridal Magazines: 410,200
Book Buyers: 367,000
Credit Card Holders: 805,000
SOURCE
Direct Mail & Internet Survey
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