This responsive, impulse, buying consumers have all responded to a multi-channeled offer to receive discounts on a variety of goods and services. Marketing contacts were made thru an up sale approach via direct mail, DRTV, telemarketing and online offers.
L12M: 1.5 MM
Weekly: 33,500
Monthly: 143,000
The following items were offered at discount club prices:
- Autocare
- Floral
- Movie Tickets
- New Vehicles
- Amusement & Entertainment
- Golf
- Wireless Communication
- Van Lines
- Hotel & Travel
- Grocery
- Legal
AVERAGE UNIT of SALE
$199.00
Source:
Direct Mail/Telemarketing/DRTV/Internet
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