Infomercials are a commercial television or radio program or relatively long commercial segment, offering consumer information related to the sponsor’s product or service. Basically, it is a marketing commercial wanting to sell you a multitude of products. Infomercial buyers and responders are often the most responsive, impulsive buyers and make great prospects for vacation offers, subscription offers and a variety of other products.
Most infomercial buyers purchase additional products, also known as an “upsale”, from marketers with whom they have an existing relationship.
These mostly credit card buyers have responded to a variety of vacation packages offering travel tips, budget programs, timeshare offers and flight and hotel discounts.
Source:
TV Generated/Direct Mail & Telemarketing
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