On average, those in the workforce with a bachelor's, master's, doctoral, or other professional degree have higher median incomes and lower unemployment rates than do workers with less or incomplete educations. Young Americans are well aware more education equals a greater likelihood of higher earnings.
Those employed in professions requiring at least a college-level degree enjoy higher annual salaries along with comprehensive health benefit packages, retirement plans and life insurance. Most college-level graduates find jobs in the professional specialty, executive and managerial, or skilled technician genre. Job security plus top of the line benefit packages help to make these professionals valuable new customer prospects.
Higher earnings with paid benefits increases their purchasing power and it makes these individuals a very important group of targeted, educated, responsive consumers.
College Grads: 11,000,000
Continuing Ed: 1,200,000
College Students: 4,000,000
New Credit Card: 2,000,000
Email Addresses: 5,700,000
Professional: 3,000,000
Sales/Marketing: 1,500,000
Technician: 800,000
Seminar Attendee: 2,500,000
Post Graduate: 2,000,000
Doctorate: 600,000
Age 18-21 1,400,000
Age 22-25 2,700,000
Age 26-30 5,000,000
SOURCE
Direct Mail/ Internet
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