This targeted segment of consumers consist of 100% known lawn and garden experts and novices who respond and purchase a variety of gardening offers. Direct mail and/or online buyer is also selectable.
Modus Vivendi™ or "Way of Life" has identified the Lifestyle attributes of almost 40 million direct mail responsive consumers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.
Modus™ applies proprietary state-of-the-art techniques and "logical link" relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups.
Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.
Home Gardens: 1,800,000
Vegetable Gardens: 800,200
Flower Gardens: 499,000
Rose Gardens: 78,500
Shrubs & Trees: 256,500
Herb Gardens: 187,300
Organic: 122,300
Direct Mail: 753,000
Online: 312,800
SOURCE
Direct Mail & Internet Survey
Samples available upon request
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