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Modus Vivendi™ has identified consumers who are looking to furnish a new home, refresh & update the “look” of a room, or completely redecorate their house. Savvy consumers are including new landscaping in their home remodeling budgets to design beautiful gardens, decorative trees & shrubs, in-ground pools, fountains, outdoor tile or just spruce up a thing or two in their yards. Modus has segmented a variety of decorating ideas and preferences for today’s Decorative Home.
Modus Vivendi™ or “Way of Life” has identified the Lifestyle attributes of almost 40 million direct mail responsive consumers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.
SOURCE
Direct Mail/Online Surveys/Subscriptions
International Flair: 599,922
Casual Home: 988,213
Country Home: 455,290
Classic: 599,219
Urban/Modern: 312,916
Nautical: 178,500
Garden: 800,000
Safari: 245,200
Catalog: 1,600,000
Online: 399,200
Retail: 2,988,822
Accessories: 2,400,000
Basic Furnishings: 700,000
Furniture: 550,000
Bed & Bath: 612,000
Hardware: 156,300
Art/Scuptures: 199,250
Lighting: 145,000
Landscaping: 250,000
Windows & Walls: 670,000
Plants/Planters: 210,000
Fabrics: 125,000
Home Office: 425,000
Childrens: 1,400,000
Kitchen: 800,000
Stereo/Surround: 430,000
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