This is an exclusive database of computer software buyers/ sweepstake entrantss and now they have been “E-Hanced”.
These purchasers have bought 50+ dollars worth of software. Software was purchased during a promotional effort at a major market retailer with 200+ store offering a sweepstakes giveaway at point of sale. Sweepstakes entrants mailed in sweepstakes offer with rceipt of purchase to qualify. Warranty information was also captured at point of sale.
Selections include a variety of software products and now you can target simultaneously with direct mail and e-mail marketing!
Mail Order/Catalog: 2.5 MM
Fax Line/Second Line: 1.9 MM
PC: 8.5 MM
Mac/Apple: 567,900
Modem: 7.6 MM
DVD ROM: 1.9 MM
I Shoppers: 3.4 MM
Home Address 60%
Business Address 40%
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Software Used
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Children's Education
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731,728
|
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Education
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1,732,358
|
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Entertainment/Games
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3,949,990
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PersonalFinance/Organization
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984,852
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Print/Creativity
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4,509,734
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Reference
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1,356,432
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SOHO
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12,193,141
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Special Interest/Lifestyle
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1,231,807
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