"UnderBanked™ America™"
For many Americans, to use or not use a bank is never a major consideration. As we come of age, we open a checking account, learn about savings, enroll in multiple credit card programs, and expand financial relationships with banks with educational, car, mortgage, and small business loans.
However, there is a huge sector of Americans who have infrequent or nonexistent relations with financial institutions. This group of “underBanked™” Americans makes up over 10% of American households. The underBanked™ prospects are comprised of many different types of consumers. But, typically there has been some sought of similar trigger event identified in this varied group of newly empowered consumers.
Financial institutions as well as many other marketers including catalogers are looking for a new frontier of customers, and they are easily finding it in the underBanked™. Banks and these other marketers are now paying attention to the huge opportunity that the underBanked™ market represents.
Source:
Direct Mail/Modeling
Selection Includes:
Name/Address/Income/Geography/
Age/Credit Card/ etc.
Recommended Usage:
Finance & insurance, Vacation, Cruise & Travel Agencies, Catalogs Accessories, Contests, Magazine and Sweep Offers, Debt Consolidation
Terms:
Minimum Order is 10,000 names. Pre-Pay for all first time customers. Sample mail piece required with order. Cancellations after mail date require payment in full. 20% discount for recognized brokers. Delivery in 7 business days. This is a one-time rental only.
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