It is widely acknowledged that text messaging is a highly-efficient channel for TV voting, as has been witnessed in primetime reality TV programs. Consumers themselves are realizing the value of the cell phone and text messaging as it allows them to respond at will for more information, request a call, receive an alert, claim a voucher, enter a drawing or vote in a TV show. The consumers in this database have all voted by text for their favorite performer, model, chef, hair stylist or other favorite TV Reality personality.
These mostly age 18-40 database of responsive hip consumers are now available for the first time for direct mail, telemarketing and internet marketers. Many of these responsive consumers have responded to a variety of offers including cell phone offers, auto warranties, vacations, books and subscriptions and a variety of other direct mail and online offers. This unique database is perfect for hi-tech, new age, electronic and many other Gen X and Gen Y offers! Credit card activity, direct mail responsiveness and shopping interests are also selectable from a variety of multichannel partners.
SOURCE
Direct Mail and Online
SELECTIONS INCLUDE
Name/Address/Income/Geography/Age/Credit Card/
SUGGESTED USAGE
Retail and Catalog, Credit, Finance & Insurance, Cruise & Travel, Cell Phone and Mobile Offers, Hi-Tech and Electronic
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