These targeted consumers, available at email address, have all responded to a family health survey answering questions about pregnancy, pre and post natal vitamins, and other specific family health issues. Information on baby products was also included in the survey.
Most importantly, a family member in the household just gave birth to a baby. These new mothers have joined chat rooms, blogs and searched online for information on the care of newborns.
Having a baby is like any other household trigger. Triggers create more expenses, and credit cards can help pay for these expenses. Individuals who have just become new parents or recently moved would agree that they will most likely spend more than they thought. These consumers have recently used their credit cards to purchase a variety of household and baby necessities.
Also available is age of child, number of children, and marital status. This database is available for list rental, enhancement, and licensing.
SOURCE:
Direct Mail and Internet Survey
SUGGESTED USAGE:
Insurance and Financial Offers/Catalogs/
Subscriptions/Books/Music and Video Offers
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