Booming Boomers - Think Green!!
“Going Green” is not just a trend anymore. It is about making a stronger commitment to the environment, one that calls for a more socially responsible approach in the use of our natural resources. Fifty million Baby Boomers use their purchasing power to buy “green” and eco-friendly brands.
The term "Baby Boomers" is used to describe the generation born in the post-World War II Era, when there was a demographic "baby boom". Due to the size of this generation and the cultural changes during their formative years, the boomers have perceived themselves as “the” generation of environmental consciousness, arguably more than any generation before or since.
Remember, it was the Baby Boomers who gave the world Earth Day, launched Green Peace, enacted the Endangered Species Act, enforced the Clean Air Act and advanced the development and growth of organic products, and more importantly, buys them.
SOURCE
Online and Direct Mail Surveys, Compiled Data
SUGGESTED USAGE
Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless!
Terms:
Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only.
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