Booming Boomers - Travel & Leisure!!
Baby Boomers born between 1946 and 1964 are 78 million strong and are the biggest growth market for the travel industry. Baby Boomers are gearing up for travel like no other generation before them. They consider travel a necessity, not a luxury. Baby Boomers are not afraid of the internet and will often book travel thru discount travel sites. They book airline tickets, cruise voyages, car rentals, spa packages, golf trips and much more.
Baby Boomers have more time and more disposable income than any other segment of the population. The 50 plus age group of baby boomers are earning roughly two trillion dollars, in control of more than seven trillion dollars of wealth and own 77% of the financial assets in the United States. Lighthouse List can assist you in targeting this profitable niche of consumers.
SOURCE
Direct Response and Surveys
SUGGESTED USAGE
Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless!
Terms:
Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only.
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