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Booming Boomers - College Bound

Baby Boomers are those 78 million Americans born between 1946 and 1964. All around the country, Baby Boomers are streaming back into school. The number of college students ages 45 to 65 has jumped by 20%, to two million plus in the past decade. Those numbers are expected to keep growing as Boomers are not, financially or emotionally, ready for the shuffleboard courts, instead wanting to retrain themselves to strengthen their employability and relive their youth. Bringing Baby Boomers back to campus makes perfect sense for keeping a community vital. When Baby Boomers retire, they want a place that is active, intellectually stimulating and intergenerational. Whether these life-long learners plan to attend an online school or a “brick and mortar” college, going back to school is a perfect match for the Boomer Generation.
SEGMENTSPRICE
9,500,000   TOTAL UNIVERSE / BASE RATE $65.00/M
1,524,000   Last 12 Months (Est.)
125,000   Monthly H/L


DESCRIPTION

Booming Boomers - College Bound!!

 

 

 

Baby Boomers are those 78 million Americans born between 1946 and 1964. All around the country, Baby Boomers are streaming back into school. The number of college students ages 45 to 65 has jumped by 20%, to two million plus in the past decade. Those numbers are expected to keep growing as Boomers are not, financially or emotionally, ready for the shuffleboard courts, instead wanting to retrain themselves to strengthen their employability and relive their youth.

 

Bringing Baby Boomers back to campus makes perfect sense for keeping a community vital. When Baby Boomers retire, they want a place that is active, intellectually stimulating and intergenerational.  Whether these life-long learners plan to attend an online school or a “brick and mortar” college, going back to school is a perfect match for the Boomer Generation.

 

 

 

 

SOURCE

Online and Direct Mail Surveys, Compiled Data

 

SUGGESTED USAGE 

Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless! 

 

Terms:

Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only.



ADDITIONAL NOTES

Minimum Order is 10,000 names Pre-Pay for all first time customers Sample mail piece required with order Cancellations after mail date require payment in full 20% discount for recognized brokers Delivery in 7 business days This is a one-time rental only.

ID NUMBER
NextMark 289754
Manager
UNIVERSE
9,500,000
LIST TYPE
Consumer
 
Mailing List Telemarketing List
SOURCE
Online / Direct Mail Surveys / Compiled Data
LIST MAINTENANCE
Counts through 02/25/2026
Last update 02/25/2026
Next update 04/11/2026
SELECTS
AGE $5.00/M
GEO SELECT $5.00/M
INCOME RANGE $5.00/M
Monthly Recency $10.00/M
PHONE NUMBER $10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
High: $5,000
Average: $2,500
Low $999
GENDER PROFILE
Male: 50%
Female: 50%
AVERAGE INCOME
Dollar: $60,000
MINIMUM ORDER
Quantity: 10,000
Dollar: $675
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 0%
Min Qty: 0
Run Charges:
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: $ 2.5 /M
ADDRESSING
CD ROM $25.00/F
DISKETTE $25.00/F
EMAIL $25.00/F
FTP $25.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Mark Traverso m.traverso@stirista.com (954) 489-3008 (954) 489-3092
Mark Traverso m.traverso@stirista.com (954) 489-3008 (954) 489-3092
= Primary contact
 
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